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KPIs & Performance

Track the numbers that actually move your business — live, per team, per person.

Set the KPIs that matter, assign owners, and let DARCY calculate them live from Xero, CRM, Bookings and the Product Matrix. Traffic-light scorecards, trend arrows, board packs and alerts — no more Monday-morning spreadsheet scramble.

KPIs & Performance in use
Powered by connected channels
Shopify, Amazon and eBay sales feed directly into this module via Marketplace Sales Sync. Turn it on to blend marketplace revenue with your Xero data.

Who it's for

Owners & MDs

See the whole business on one page — updated live, not monthly.

Sales managers

Targets per rep, per region, per product — with drill-down.

Ops & finance

AR days, margin, on-time delivery, cash — automated from source.

Why teams love it

Outcomes, not just features.

Live dashboards from real data

Pulled straight from Xero, CRM, Bookings and Product Matrix — no exports, no spreadsheets.

Targets per team & per person

Traffic-light status against target, with trend arrows and period-over-period deltas.

Alerts when it matters

The KPI owner gets a nudge the moment a metric drops below target — not a month later.

Board-ready in one click

Export a branded board pack PDF for any period, aligned to your Oct–Sep financial year.

How it works

1

Pick a KPI

Start from templates — sales, margin, AR days, on-time delivery, visit frequency, conversion — or build your own with the formula editor.

2

Set target & owner

Cadence (daily / weekly / monthly / quarterly), target value, and the person accountable.

3

Watch it move

DARCY calculates from live data, posts to dashboards, and alerts owners on breach.

Everything included

Dashboards & scorecards

Company, team & personal views

Every user sees the KPIs they own — and the ones their team rolls up to.

Traffic-light status

Red / amber / green against target, with trend arrow and % change.

FY-aligned periods

Daily, weekly, monthly, quarterly and FY (Oct–Sep) — consistent across every KPI.

Targets & alerts

Targets per team & per person

Different targets for different reps, regions or product lines — with automatic rollup.

Breach alerts

Owner gets an email/Slack the moment a KPI crosses the threshold.

Trend alerts

Catch slow declines before they become a miss — not just point-in-time breaches.

Custom KPIs & reporting

Formula builder

Combine any DARCY or Xero field with maths, filters and time windows.

Board pack export

One-click branded PDF with commentary boxes — ready for the monthly board meeting.

Drill-through

Click a KPI to see the underlying invoices, deals, bookings or visits.

Plays nicely with

XeroCRM & DealsBookingsProduct MatrixCustomer Intelligence

Frequently asked questions

What KPIs come out of the box?+

Sales £, gross margin %, AR days, DSO, on-time delivery %, new customers, dormant customers, visit frequency, conversion, average order value — plus templates by industry.

Can I build my own?+

Yes — the formula builder lets you combine any field from DARCY or Xero with maths, filters and time windows. Save as a shared template for the whole workspace.

How often do KPIs refresh?+

Near real-time. Most refresh within minutes of the underlying data changing; Xero-derived KPIs refresh on the Xero sync schedule.

Does it align with our financial year?+

Yes — DARCY's financial year runs Oct–Sep by default (FY26 = Oct 2025 → Sep 2026). Quarters are Q1 Oct–Dec through Q4 Jul–Sep.

Pairs well with

Try KPIs & Performance free for 14 days

No credit card required for demo requests.