PROUD Group company

Built by a business owner who couldn't find one system that actually joined up.

DARCY is the software the team behind BEAUTYPRO spent a decade wishing existed. BEAUTYPRO became our first live customer — proving every module in a real UK SME before we opened DARCY up to everyone else. One workspace for accounts, sales, workplace and people, wired straight into Xero from day one.

The founders behind DARCY — built in the business, for businesses
The founders — built in the business, for businesses

Running BEAUTYPRO meant juggling Xero, a CRM, a bookings tool, an HR tool and a stack of spreadsheets held together with email. Every question worth asking — who owes us? which customers stopped buying? what's the margin on this product line? who's on-site today? — needed three logins and a spreadsheet to answer.

An operations desk mid-work with spreadsheets and a dashboard

We looked for one system that could handle sales, purchasing, workplace and people together, and always hit the same wall: either an ERP built for factories, or a stack of point tools that didn't talk to each other, or a bespoke build that would take two years and cost more than the problem.

So we built it. Starting with the pain we knew best — Xero-first accounts and a real customer × product matrix — and expanding outward into the rest of the operational surface a modern business actually touches every day.

Built for Xero

Xero-native, not Xero-adjacent.

Most tools "integrate with Xero" via a nightly CSV. DARCY reads and writes Xero live — contacts, chart of accounts, tracking codes, bills, invoices, credit notes and bank feeds. If it's in Xero, it's in DARCY the moment it happens.

Hands moving data from a spreadsheet into a live dashboard

Two-way, real-time

Contacts, accounts, tracking codes, bills, invoices, credit notes and bank feeds — live in both directions. No CSV, no nightly sync gap.

The reports Xero can't give you

Product popularity per customer, value per customer, dormant accounts, category mix, agent performance — all from Xero line-item data.

AP inbox that posts back

Forward a supplier invoice; AI extracts and matches against your live Xero master data; approver clicks a link; the bill lands in Xero coded, tracked and attached.

Xero is where the finance truth lives. DARCY is where the rest of the business plugs into it.

A small diverse UK team collaborating around a warm wooden table
What we believe

Built for the way UK teams actually work.

Real work, real decisions, real numbers — not another dashboard that ships once and never gets loved.

Four principles that shape every screen

  • One workspace beats five subscriptions.
  • AI should remove typing, not add meetings.
  • Owners should see the numbers on Monday morning, not month-end.
  • Software should feel built for the people using it — not the accountants auditing it.
Part of the PROUD Group
DARCY is a PROUD Group product, built and operated by DARCY AI LIMITED (Company No. 13757914, England & Wales). Our sister brand BEAUTYPRO was DARCY's first live customer and still runs on it every day at darcy.com.ai — so every module you see here has already been battle-tested inside a real UK SME before it reached you.